Journal
What we learn while designing, building and growing digital products. Ideas, projects and studio news, written by the people doing the work.
Featured
The financial fragility of the AI industry
At the AI party, the music is still playing. Through the ballroom windows, exuberant fireworks paint the sky with joy. Everyone laughs and dances: some thrilled about the future; others somewhere between curious, surprised and afraid.
Type
Topic
Pacing the frontier, but not really. Actually, not at all.
NotesAI1 October 2026Jordi García
What really drives a company is narratives
NotesCulture30 September 2026Jordi García
The fear of being left behind.
NotesAICulture29 September 2026Jordi García
Aesthetics is not at odds with substance
NotesDesign26 August 2026Jordi García
To believe something, you have to want to believe it
NotesMarketing20 August 2026Jordi García
Chaos is a form of violence
NotesMarketing4 August 2026Jordi García
The steady drizzle is when the job is not to sell
NotesCulture3 August 2026Jordi García
We need control, infrastructure, and governance
NotesAI30 July 2026Jordi García
Unmistakable professional positioning
NotesMarketing28 July 2026Jordi García
Learning is an asset that yields without being used up
NotesCulture24 July 2026Jordi García
What has to be true for AI to recommend a brand?
NotesAIMarketing23 July 2026Jordi García
We live together not to be together, but to do something together
NotesCulture21 July 2026Jordi García
Visibility in AI without the conversation that came before
NotesAIMarketing20 July 2026Jordi García
Perhaps it is not an inevitable consequence, but a choice
NotesCulture17 July 2026Jordi García
Autonomous agents as if they were team members
NotesAI16 July 2026Jordi García
What the frog’s eye tells the frog’s brain
NotesAI15 July 2026Jordi García
One must take care to choose one’s enemies well
NotesMarketing14 July 2026Jordi García
It doesn’t matter how fast you go if you don’t know where you’re headed.
NotesCulture13 July 2026Jordi García
Culture always beats tactics
NotesCulture10 July 2026Jordi García
The pianist at the back of the room
NotesMarketing9 July 2026Jordi García
Your next visitor won't be human
ArticlesAIMarketing6 July 2026Jordi García
Search through AI is the best news in many years
NotesAIMarketing3 July 2026Jordi García
Trust as what is really being sold
NotesMarketing2 July 2026Jordi García
What sustains trust in a brand is coherence
NotesMarketing29 June 2026Jordi García
What can’t be tracked can’t be governed
NotesAI26 June 2026Jordi García
A brand is an expectation
NotesMarketing25 June 2026Jordi García
You’re cited for auctoritas, not potestas
NotesAIMarketing23 June 2026Jordi García
Being cited by AI is not the same as being recommended
NotesAIMarketing22 June 2026Jordi García
Optimism isn’t naive, it’s a choice
NotesCulture19 June 2026Jordi García
The real challenge: integrating agents into a company
NotesAI18 June 2026Jordi García
Price is what you pay, value is what you get
NotesMarketing17 June 2026Jordi García
Taste is the new black
NotesDesign20 April 2026Jordi García
In Search of the Truth About Core Web Vitals
MarketingDesign12 September 2023Jordi García
The Only Safe Bet in the Face of Internet Uncertainty
Marketing21 February 2023Jordi García
«Cronus Clipping Cupid's Wings»
Culture1 January 2023Jordi García
What architecture and digital product design have in common
DesignCulture23 December 2022Jordi García
Why I believe AI will never replace Google (or many other things)
AIMarketing22 December 2022Jordi García
What is fluid web design?
Design24 April 2022Jordi García
Video
Kocoro Journal
Ideas on design, AI and the craft of building — straight to your inbox.